For my Intermediate Print class, I was tasked to rebrand an existing restaurant for a new target audience. I chose to do Popeyes and went with a rustic / bistro approach to lure in a more mature crowd. I wanted to enrich the aesthetics with what Louisiana is known for, so I created a salty logo and spiced up the menu with kicking seafood and jazzy fun vibes. I created the menu from scratch; enhancing the sea theme by adding detailed drawings and engraved waves on wood, making this menu playful and enjoyable to look at. In addition I designed a one paged website with a more modern and hip approach.