I came across this idea after seeing albino mice at a pet store, the colors struck me and right away I thought of using red and white for my design. I derived my inspiration of the logo from the scientific name of a mouse (Mus Musculus). Shortly after I bought a new fuzzy friend and named him Froley. Being an exceptional model, he fit right in for the design job. Although the color scheme I chose does resemble an extermination company, which is the complete opposite direction of rodent care, I purposely implemented juxtaposition in a design. I used a scientific theme and the idea of playing with life and death, to create a fictional aesthetic that grants your pet rodent immortality.