Pudgy Pico is an Guatemalan inspired cuisine food truck. Expressing my background, the inspiration for the logo comes from Guatemala’s national bird, the Quetzal. The exotic bird is perceived as slim and beautiful, but with the logo I did the complete opposite and created an oversized bird. The color scheme is burgundy and a mint green to contrast Guatemala’s rich culture. One of the overall aesthetics of this project is the representation of mountains, as seen on the menu, food truck and packages themselves. The trapezoid box is a depiction of the Mayan temples enhancing the appreciation of Guatemala’s culture. This is the perfect package as it is carefully crafted to fit three superb hot tamale’s ready to be enjoyed on the go.